The digital revolution is affecting the world of work in many ways. Not only is it changing the nature of certain jobs, it is also disrupting the way work is offered, accessed and contracted. The growth of online platforms and the collaborative economy create new challenges regarding the protection of labour suppliers working through online platforms, and the need for a level-playing field across diverse forms of work.
In 2016 the European Commission published a Communication on the collaborative economy, taking stock of related debates and developments and proposing that it be monitored.
WEC-Europe and UNI-Europa conducted a joint project in 2017/2018 on “Online talent platforms, labour market intermediaries and the changing world of work. Key recommendations put forward in this context focused on applying existing regulation appropriately, ensuring the correct classification of workers and the fostering of social innovation.
Amongst the digital solutions that can improve labour market functioning, Artificial Intelligence (AI) is one that holds great potential to increase inclusiveness and efficiency.
AI allows to identify skills needs, support recruiters in matching people to jobs, improve fact-based matching, identify and predict the interoperability of skills, traits and competences, predict labour market developments, identify and prevent human-bias in recruitment procedures, identify the sustainability of employment matches, support better efficiency of roles and tasks vis-à-vis skills and competences available, support remote applications including for those that face disabilities, anticipate labour demand fluctuations, create and configure jobs and tasks that align with the supply of workers (and their work preferences, competence and skills), support human resource management, support risk management and advise on the configuration and creation of efficient and diverse teams and workforces.
Trustworthiness and proper controls on the collection, storage and use of data are in place are prerequisite for the further uptake of digital technology. In its response to the European Commission’s public consultation on its White Paper on Artificial Intelligence, the World Employment Confederation-Europe insists on the need for a balanced regulatory framework to address concerns related to the use of AI in HR services. The private employment services sector also makes proposals to increase trust in the deployment of the technology to the benefit of labour markets inclusiveness and efficiency.